PrestaShop Technical SEO Services

PrestaShop Speed Optimization

It's a certain thing that if you follow all SEO standards, create unique and SEO-friendly contents regularly, and launch perfect physical/digital advertisement campaigns, but your shop speed is low, none of your tries will reach the target!

In new Google speed measurement system called Google Lighthouse, your Server Load time, Index Speed time, TTFB time, LCP time, FCP time, TBT time, CLS time, Time to Interactive, ... are considered as your ranking items. As you can see, most of the considered rankings are Time-Based items so, it's very important to have optimized load time speed.

PrestaShop speed optimization divides into 2 sections:

1. Configuring the shop and its settings, compression methods, and using appropriate speed tags:
   The first thing first, is to check and set your shop configuration properly to optimize speed. We should make sure your shop speed-related settings are set correctly.
2. Your site server speed:
   When we talk about site speed, we're talking about speed on server side not browser side. So having a good quality host, VPS, or dedicated server is very important. But, only a good quality server is not enough, there are a lot of speed-related settings and configuration on server side.
   The iPresta server experts, will checkup your server settings and configuration, and recommend you to upgrade your host/VPS/server and/or change it if needed. If your server looks fine for your shop, our expert will provide you the list of server configuration needed to speed up your site.

Site Code Optimization

The iPresta SEO experts will take care of optimizing your site and theme codes if needed to make the necessary speed improvements. These optimizations and compressions, keep your coding SEO standards up-to-date. Also the theme code compression setting will be checked for you as well.

If huge modifications are needed to be applied on your theme source codes, the list of them will be provided to you to ask your theme developer for applying them and they will be responsible for that. If your theme developer is not able to make these changes, you may need to change your theme.

Overall Site Health Checkup

The technical and non-technical parts of your website works together and issue in any section may cause functionality issues on other sections. So, it is very important to checkup the site's overall health to fix probable issues.

The site health checkup includes:

• Checking the sitemap file,
• Checking redirects,
• Checking Robots.txt file,
• Checking 404 issues,
• Checking theme responsiveness,
• Checking search engine crawling status.

Implementing Speed-Related Technical Tags

There are some technical tags to improve font and other internal/external sources loading time such as: Font Swap, Pre-Load, and DNS-Prefetch tags which the iPresta SEO experts will implement them for your site as needed.

Setting & Configuring CDN (Content Delivery Network)

The Content Delivery Network (CDN) helps your site to:

1. Improve site pages loading time for visitors,
2. Strengthen your site security,
3. Increase your site bandwidth (base on node numbers),
4. Optimize your site on search engine results,
5. Improve your site up-time due to load-balancing features and managing website traffic.

If you're interested in gaining more info about CDN, click here.

The iPresta expert will help you in choosing the best CDN platform, activating it, and configuring it for best performance, so not only it helps to get better results on search engines, but it improves your site user experience (UX) as well.

Configuring Media Servers

The PrestaShop media servers help you load images, CSS, and JS files on "Cookie-Free Domains". We can use a sub-domain of your site for configuring media servers but for the best results you may need to have exclusive domain for media servers and configuring the CDN for it on server side.

Check & Fix Google Webmaster, Core Web Vitals & Other Services Issues

You may have encountered to see some SEO errors on your site's Google Webmaster, or services such as GTMetrix and Google Pagespeed Insights which indicate you have issues on your Core Web Vitals?

Although it might not be possible to fix 100% of all of these issues since they are related to a lot of different factors (such as the distance between the site server and test server location, internet speed, server net speed, theme, settings, ...), but the iPresta experts will help you to fix them as much as possible.

Check & Implement Schema Markups & Richsnippets

The Schema Markup codes which are also known as Google Richsnippets, are some codes that implementing them on the right sections of your website will help search engines to understands different parts of your website better. You may have seen search results which include price of a product, number of reviews, average ratings, etc on it. They are done by Schema Markups.

P.S: Please note that there is NO 100% guaranty for showing rich results on search engines since it's on them to decide wether to show you Schema Markups as rich results or no.

Cover image credits: Designed by vectorjuice / Freepik